Lorenzo Geraci – Managing Partner

Lorenzo has a broad experience in Design at large, spanning from being an Artist painting and sculpting, to being a CFO/Entrepreneur creating startups and organizing operations centered around Innovation. His approach is always centered around the individual experience of the products/services created. Lorenzo enjoys viewing the world as a series of solutions to problems; ideally problems worth solving, and solutions that make the world a better place. Lorenzo uses Creativity & Innovation as the ultimate form of Art to address challenges and leverage opportunities that arise every day in life and in business. Lorenzo is also Partner | Design at CREATIVERY.com.

Prior to founding projectLUCE, Lorenzo founded Toscana Enterprises Corporation, SODB.com, Blue Junction Software and Radio Studio 101. Lorenzo also worked as a CFO for high-tech companies like Karmaloop.com, North Atlantic Internet Inc, Dash.com and BFS Business Printing; as a Corporate Accountant for Burns & Levinson, and as a Management Consultant at Toscana Consulting. Other hats that he wore include being a Police Officer in Milano, Roma and Firenze (Italy), IT Director, Business Development and Disc Jockey.

Lorenzo holds a M.S. in Finance, a B.S. Business Administration and an A.S. Business Administration from Boston University. He graduated from all degrees with the highest honors.

A native of Siena (Italy) he enjoys painting, photography, cooking with friends, eating, reading, learning, writing, photography, and occasionally coding in HTML/CSS/PHP.

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Carlene Geraci  MIES – Partner | Design

With projectLUCE, Carlene designs lighting fixtures that combine the modern aesthetic of the fixture itself with the quality of the light it produces.  The results are lighting fixtures that are pieces of Art in their own right, marrying design & function. Carlene’s sense of design is the product of her award-winning career as an Architectural Lighting Designer, her education in Architecture, and her father’s life long inspiration.

Prior to founding projectLUCE, Carlene worked 12-years at Lam Partners as an Associate Lighting Designer, providing Architectural Lighting services to world-class Architects in projects ranging from performance centers, to universities, office spaces, and others. Designing and managing such complex projects required a balance of Design skills as well organizational and analytical skills. Prior to Lam Partners, Carlene worked for Wolfers Lighting, Schweppe Lighting Design, and Robert Newell Lighting Design.

Carlene graduated from the Pennsylvania State University with a Bachelor degree in Architecture, with minors in Art History and Philosophy. She is a member of the Illuminating Engineering Society, Designers Lighting Forum of New England and the International Association of Lighting Designers.

Carlene enjoys reading about all forms of Art and Design, visiting museums and art galleries, traveling to Europe, cooking, and the occasional artful experimentation with wood sculptures.

LinkedIn | Twitter | Pinterest | Quinotto

Honors & Awards

IALD Award of Merit
2010 – Stephen M. Ross School of Business at the University of Michigan, Ann Arbor, MI (architect: KPF)

IES Illumination Award of Merit
2012 – New World Center, Miami Beach, FL (architect: Gehry Partners)
2010 – Stephen M. Ross School of Business, Univ. of Michigan, Ann Arbor, MI (architect: KPF)
2008 – Bard College Center for Science and Computation, Annandale-on-Hudson, NY (architect: Rafael Viñoly Architects)
2007 – Broad Institute, Cambridge, MA  (architect: Elkus Manfredi)

IIDA New England Award – Best Education Design
2013 – Slippery Rock University of Pennsylvania (architect:  Sasaki Associates)

AIA Honor Awards for Regional & Urban Design
2012 – New World Center, Miami Beach, FL  (architect:  Gehry Partners)

BSA Citation for Design Excellence
2006 – Hotel Commonwealth Foundation Lounge, Boston, MA  (architect: Gensler)

AIA Interiors Honor Award
2004 – American Meteorological Society, Boston, MA  (architect:  Anmahian Winton Architects)